in a nutshell
Global industrialisation and ever greater levels of consumption make upcycling an urgent matter, and ifa (Institut für Auslandsbeziehungen) is therefore addressing this issue in a design exhibition, a platform, workshops and conferences.
The cornerstones of this project are ethics, responsibility, internationalisation and co-creation. The Pure Gold exhibition consists of two complementary parts: the physical and material exhibition and the virtual platform as a space for dialogue, discussion and the storage of knowledge.
PROF. VOLKER ALBUS – CURATOR
While industrial recycling aims to generate a quantity of products that are all as identical as possible, these "as found" strategies [for upcycling] are primarily interested in using very specific known or hitherto neglected qualities such as formability, colour, firmness, haptics, or material structure and to add nuances in a new context..
PROF. AXEL KUFUS – PLATFORM CURATOR
This is not a matter of just securing an original use value, by repairing or upgrading. The loss of value can also be halted by expanded use, using something for a different purpose, enhancing it, hacking, or trans-contextualising. This can even lead to new added value. Symbolic values can play a special role here, meaning the actual emotional relationship that people have with objects and their use of them.
ADÉLIA BORGES – CURATOR
The garbage of the wealthiest became raw materials for the population brackets on the base of the pyramid. Thus, reusing leftovers, as “infected” as they might seem, became an everyday practice.
TAPIWA MATSINDE – CURATOR
Actively fostering and maintaining a productive and positive upcycling culture does more than just give a new lease of life to materials and products that have outgrown their original purpose. In echoing traditional cultural practices, with an instinctive pull towards being mindful of the space one inhabits, designers, artisans and creative organizations are mobilizing their local communities, and most notably extending a hand towards people living at the margins of society.
DAVIA PATEL – CURATOR
The story of recycling and repurposing in India takes us from the poorest in society to the luxury consumer. The materials, processes and products are wide-ranging and shaped by economic need, unskilled and skilled labour, as well as by creative impulses and experimentation.
BAHIA SHEBAB – CURATOR
It is evident that the concept of upcycling is relatively
new in the Arab region and is mainly driven by young designers who are collaborating to produce work. They have been exposed to ideas generated globally due to increasing access to the internet. NGOs, festivals and online groups are also mushrooming in the region and promoting ideas of green and sustainable living.
EGGARAT WONGCHARIT – CURATOR
Consumers should want to buy recycled products not only because they are aware of environmental issues. The standard of upcycling production should also reflect product value that can improve lives. Standardized upcycling should use less energy, save labour costs and be friendly to the environment.
ZANG JI – CURATOR
An item, after being manufactured, is called a product. Placed on the shelf of stores, it is dubbed a commodity, and when used, it is an article. However, it will be a waste if tossed into the dustbin. So-called “waste” is actually goods put in the garbage. In practice, design should be able to guide human behaviours, directing them through processes of consumption and utilization and showing us how to use products and live in a healthy fashion, rather than leading to extravagance – as things are now.
15. Sept 2017 - 21. Jan 2018
Museum für Kunst
und Gewerbe Hamburg,
18. May - 22. June 2018
Thailand Creative and
Design Center TCDC
SOUTH EAST ASIA
in 2018,2019,2020 ...